Global smartphone shipments grew by 7.8% in the first quarter of 2024, reaching 289.4 million units, according to IDC's Worldwide Quarterly Mobile Phone Tracker. This marks the third consecutive quarter of shipment growth, indicating a recovery in the smartphone market. Samsung overtook Apple to become the top smartphone provider in Q1 2024, while Huawei, Xiaomi, Transsion, OPPO/OnePlus, and vivo also experienced notable gains.
The Breakdown
The growth in smartphone shipments and the shifting positions of the top smartphone brands indicate a recovery in the market and changing dynamics among the key players.
The global smartphone market is showing signs of recovery, with shipment growth for three consecutive quarters. Samsung has reclaimed the top position from Apple in Q1 2024, while other brands like Huawei, Xiaomi, Transsion, OPPO/OnePlus, and vivo are gaining market share.
